It's 2016, so why is Super Mario still rescuing a cake-baking princess?

Balancing nostalgia and changing gender norms is tough but not impossible. To bring Super Mario into the iPhone age, Nintendo redesigned the game to have the main character run automatically and changed the orientation of the screen to make it easier to play one-handed. However, when it comes to gender stereotypes, Nintendo appears to be stuck in the previous century. The sexism begins from one of the game's earliest screens, where Princess Peach encourages Mario to join her at the castle for a ...